For the last several months I’ve been working part time at Schnarr’s Hardware in Ladue, MO. Part of the work I do there is helping with marketing. In order to attract potential customers to our web site and social media outlets, I wrote up a Recycling Guide and created the graphic above to make links to it easier to share in social media. I also made a short url and QR code for those on the go or who only see the graphic and can’t click it.

This project is an example of content marketing. Content marketing is a way to build a relationship with potential customers by providing information that is relevant to them. I tried to make the content of the Recycling Guide relevant by including information on how to recycle items we sell in the store or items that are closely related.

Content marketing can be effective when other forms of advertising are getting overlooked. If you think about what your customers need to make their lives easier it can help you think of ideas for content marketing.