A celebration of my favorite color – green. Especially lime green!
For the last four years, my husband and I have been doing a conceptual art project called #12daysoftomsbeard. It’s a fun way of combining crafts, installation art, photography, mail art, digital art and conceptual art into a holiday celebration for us and our friends and family and anyone else who wants to join in. From December 25 through January 6th Tom poses for me with different items in his beard. I then apply wacky filter effects then upload the results to Instagram. We invite people to send in pieces to use in the beard. Sometimes Tom is more than just the muse and model and helps make some of the pieces and art direct it.
I make a lot of the pieces for the beard – until we get more participation, if we ever do, I’ll be making the majority of them. Not that I mind. Each year it’s been kind of an endurance contest to keep coming up with ideas for 12 days in a row, though well worth it. The activity is creatively fruitful and yields a lot of ideas I can explore throughout the year in other art and craft projects. This year was different though – at the end I was ready to keep going when it was over! So was Tom. He kept floating ideas to me, and me to him. At the time of this writing I’m still on a roll.
During the second year of the project I was really turned on by colors and made a lot of colorful paper pieces to put on Tom’s beard to accompany collaged paint sample cards that I salvaged and upcycled for my stash back when I worked at Central Hardware in 1989. I still have some left, and I still enjoy them! I decided to try a different color scheme for each day and see how many different ways I could interpret it. Did I develop all the ideas as far as they could go? Not even close, but it was and is a great exercise.
Colorful paper pieces made for #12daysoftomsbeard, inspired by upcycled paint sample cards.
Cookie cutters are convenient sources of shapes to trace, and might also be part of what makes this project “conceptual” – #12daysoftomsbeard could not happen in the format I’ve chosen without modern tools such as social media, smartphones, and digital filters. On the other hand, Christmas is nostalgic and comforting in times of uncertainty and technocratic threats, and what symbolizes holiday warmth and low-tech pleasures more than home-baked cookies made with vintage cookie cutters? I’ve decorated my paper “cookies” with craft bling instead of colored sugar, little silver candy balls, sprinkles, and whatever else is shiny and delicious.
Green beard pieces I made a couple of years ago on the left. One of them made a repeat appearance on Day 1, 2023-24.
There are lots of ways to bring in the “color of the day” to my beard photos, if that is the theme I’m on at the time. I use clothing, backgrounds, props and filter effects. I also purpose-make some colorful shapes from decorative paper and craft supplies. Because I have to work fast to complete one photo each day, most of them are really easy to make. In four years I’ve accumulated a lot of pieces. I can’t keep them all, so some of the pieces get sent on to other people, and others I’ve offered for sale as bookmarks in my Etsy shop. I’m going to keep some around, like these green ones, to re-use in temporary assemblages and actual decorations. (Decorations ARE temporary assemblages, aren’t they?)
Following is a simple plan based on circles for decorating paper ornaments cut from the traced outlines of nostalgic cookie cutter shapes.
Paper selection is important for this project because the design is so minimal. I’ve found that a monochromatic color scheme combined with metallic, glitter, and pearlescent surfaces is a pretty easy way to produce a finished result that looks sophisticated. See what paper and packaging is around that you can recycle. Greeting cards and gift packaging often are generously blinged out. Christmas card envelopes frequently are lined around the flap area with metallic paper that is perfect for this look. Then if you need to augment your finds, check out craft suppliers for coordinated special effect craft paper stacks. For this project you only need small paper pieces – take a look at small paper stacks in coordinating metallics, glitter paper, foil printed and more in your chosen colors to help you affordably build a stash of your own.
It’s a lot easier to make these than to explain why I did it, so let’s get to it!
Tools and Materials
Colorful and metallic papers – new or upcycled Cookie cutters Pen or pencil Scissors Scrap chipboard or card stock Glue stick Metallic paint pens Clean scrap paper Burnishing tool, such as a bone folder Decorative circle punch Glitter Clear drying glue suitable for adhering glitter Bright colored, pearlescent, glittery, or metallic stick-on crafting bling Hole punch
Instructions
Get out selections of cardstock in the color scheme of your choice. Punch out a bunch of paper circles with the circle punch and glue them down with a glue stick. Burnish well with a bone folder or other burnishing tool for a tight seal, with clean scrap paper in between to protect the paper from rubs and tearing.
Turn over the cardstock pieces and trace outlines from cookie cutters onto the back with a pen or pencil. Cut out the shapes.
Press on plastic jewels, or dimensional stickers onto some of the circles.
Here they are before I added edging.
Add some bling to the edges either by outlining in metallic paint marker, or squeezing out a glue line and sprinkling with glitter. I outlined half my pieces with paint marker, and half with glitter since I think the combination is pleasing.
To make my glitter more interesting, I mixed four colors together – yellow, green, metallic silver, and white opalescent. I had done some experiments with glitter on other pieces and I think a blend way more interesting than just a single color glitter – though the opalescent and variable kinds are pretty good on their own. Yes glitter is messy, and glitter glue pens are easier – I like those a lot too – but what fun it is to make your own blends!
This picture is for the next project, but it’s the same glitter blend I used in this one.
Let the pieces dry, punch a hole, and they are ready to display as you choose. My husband mocked me for writing this in yesterday’s article, but I’m going to say it anyway – since these are just paper, they are flammable. So don’t put them too close to candles or lights.
Coloring Idea #2: Rainbow Effect With Gel Pens and Colored Pencils
Experimenting with different ways to use stenciling as a base for coloring. Commercial stencils that I used to make the letter patterns are by The Crafter’s Workshop.
Sometimes when I do “adult coloring” I have a specific idea that I am trying to explore. At other times, I just want to color without thinking too much – it’s so soothing. Rainbow color gradations are a sure fire way to lift my mood. Here is how to get a fun effect with stencils, gel pens, and colored pencils.
Step 1: Tape a stencil over the design area and outline with a thin, sharp pencil. For this kind of utilitarian marking I really like a mechanical pencil. It’s easy to erase and I don’t have to keep stopping to sharpen it.
Step 2: With the pencil and ruler, draw parallel lines at intervals across the page.
Step 3: Note how the pencil lines you drew divide the design into striped areas. Outline your pencil lines in one gel pen color per stripe in rainbow order. For example, I outlined the first in blue, then blue green, then green, then yellow, continuing through to pink.
Step 4: To make sure the gel pen is dry, lay a clean sheet of scrap paper over your design then burnish with a squeegee or bone folder. Lift the paper and check to see if any of the ink is coming off onto the scrap paper. Repeat if necessary until no ink is transferring.
Step 5: Erase your pencil lines. You probably won’t be able to get all the pencil lines out from under the gel pen ink lines, but the rainbow effect will still come through well enough. If the pencil lines bother you, you could go back in and touch up your work later with opaque gel pen colors, paint markers, permanent markers or the like.
Step 6: Color in gradations in pencil between and around your gel pen lines, maintaining the overall color progression in hues. There is a lot of room for creativity in how to color in this step. I choose to make the pencil colored in areas lighter tints of the hues in the gel pens and keep analagous colors roughly together. Keep experimenting and coloring until you are satisfied with the effect.
The example at the above right is not finished yet. Here are a couple more examples I’m working on of the same idea so you can see the work a little closer.
In progress: art journal page on the left, beard pieces on the right.
This is a time-consuming way to color, but sometimes that is just what I want. It requires just enough concentration to distract me from problems I want to forget for awhile, but it’s not so hard to do that I need a lot of energy. Sometimes when you’re in a crisis great ambition isn’t really there. I may or may not leave some of the background white. We’ll see!
Stenciling and coloring on an art journal page. I used a hand-cut stencil of my own design plus a commercial stencil by Tim Holtz.
Bringing the coloring to Dad in the hospital
I worked on the samples you see in this article and for PART 1 both on the go and at home in order to have samples to show to my Dad. Dad likes to do the #12daysoftomsbeard project and he requested that I bring him some shapes for it to color on at the hospital. I wanted to give him a choice of coloring techniques, so I had samples of each technique ready. I had supplies on hand to cover either choice, but to streamline my supplies I only brought colored pencils as both techniques can be done with colored pencils even though I used colored markers for the first one. Dad chose the stained glass effect from PART 1 – stenciling over patches of background color.
When I brought this project to Dad, he was only a few days past some serious seizures that affected both halves of his body, but especially the left. Dad is left-handed and I was very worried because Dad’s left hand had been in a claw-like position for about a week or more. After the seizures his hand relaxed. I wasn’t sure how much function Dad would have in the hand yet, so I prepared a couple of sheets of shapes in advance for us to color, one for me to demonstrate on and one for him. I taped the shapes to scrap chipboard pieces so they wouldn’t slide around while being colored. I also brought some shapes that still needed to be cut out so that Dad could cut some if he was able.
I brought some pre-cut tags with me taped to a scrap card stock backing and also gave Dad the option to cut some out himself.
I showed Dad an overview of what we were going to do, then I offered him a chance to try cutting some shapes. He did a great job on them – with a right-handed scissors no less! I was overjoyed and a bit teary-eyed to see him doing so well. I told him this is what I want for Christmas – to see you able to do this! It seemed like a miracle compared to how he was just a few days before. For awhile I wasn’t sure if I was going to be able to ever talk with him again, much less do art together!
We used some beard shapes and holiday inspired cutouts as backgrounds for colored pencils.
I suggested some color schemes for Dad – primary colors, secondary colors, and analagous colors. It wasn’t critical that the pieces be of any particular color scheme, but when I teach a project, if I can I like to include some useful art information. I’m not a trained art therapist but I am a trained artist so I can legitimately call these activities “educational” even if I can’t officially call them “art therapy” (Darley and Heath).
I got some colored pencils out for him to cover each scheme, and let him pick from among them. Instead of covering the whole background like I did on mine, he mostly drew small shapes all over the background without covering it all the way. And instead of coloring in the negative spaces between stencil markings, he put numbers on his tags, numbers 1-11 to go along with the #12daysoftomsbeard. He was short one tag, so I’ll make a #12 later when we get to that.
In this kind of project, expressive arts for therapeutic purposes, the process is far more important than the finished results (Darley and Heath). There is no reason to try to change what Dad wanted to do if it varied from my samples. Dad has always been creative – I was so glad to see that ability is still there!
Stenciling over colored tags.Commercial stencils used to apply these patterns are by The Crafter’s Workshop.
Here I am drawing stencil lines over the colored in shapes before filling in the negative spaces with black permanent marker. The main difference between coloring over marker vs. colored pencil is that the colored pencil creates a slightly waxy surface which might resist the marker at first. To help with this, I outlined the black areas in gel pen before filling in with a black Sharpie marker. The gel pen sticks better to the colored pencil and once the outlining is done then it’s not hard to fill in with the Sharpie.
Embellishing colored pieces with punched paper shapes and sequins.
I have started embellishing some of the pieces that we colored with punched paper pieces, glued-on sequins and little dots of squeeze paint to go along with the stenciling.
Caption
When #12daysoftomsbeard starts on December 25, we’ll have a good selection of items to display on the beard. Hopefully people will send us more parts as a challenge to incorporate each day. The first year we did this activity, in 2019, I started out by clipping little pieces of paper to Tom’s beard with tiny clothespins. To keep things interesting, we’ve been gradually elaborating by making little garlands, involving Tom’s glasses, adding found objects and props, incorporating parts of the background, using far-out creative filters and more.
What will happen?
Some of my favorite #12daysoftomsbeard pictures from 2019-2022
Above is a commemorative artistamp sheet I made to show off some of my favorite beard pictures from the first three years we did this project.
Works Cited andRecommended Reading
Darley, Suzanne and Wende Heath. “The Expressive Arts Activity Book: A Resource for Professionals”. Jessica Kingsley Publishers, 2008.
The 2022-23 Holiday season for many people is probably going to be the closest they’ve had for awhile to normal patterns of celebrating. My Dad and I have made some attempts to join in this year, but to be realistic most of our energy has been absorbed by the effort to get and stay healthy. My Dad has been having some medical issues since mid-October and I’ve been staying with him frequently at his house and visiting him him a lot in the hospital. Except for the past week – I just took a week off because I seem to have been hit by a flu-like illness (not COVID, I took the test!). I’m on the mend now. Dad has been taken care of during this time at a rehab hospital and will be coming home later this week if all goes as planned.
When he’s discharged, I’ll be providing some care he’ll need for about three weeks. I’m not sure how much either of us is going to be able to attend holiday activities in person. We will probably have to sit a lot of it out. But we will try to keep in touch online!
The annual project #12daysoftomsbeard is one that my husband Tom and I have been doing every year at Christmas time. It’s a way of combining crafts, installation art, photography, mail art, digital art and conceptual art into a holiday celebration for us and our friends and family and anyone else who wants to join in. From December 25 through January 6th he poses for me with different items in his beard and I apply wacky filter effects then upload the results to Instagram. We invite people to send in pieces to use in the beard. My Dad in particular really enjoys this activity and he wanted to work on some beard parts while he was in the hospital. I’ll show you how we combined stenciling and coloring to make a bunch of pieces to use in Tom’s beard during the 2022-23 Christmas season. I’m going to try to make an extra big deal out of it this year for my Dad and myself because we are going to miss out on most other holiday activities this year.
If you want more background information on #12daysoftomsbeard before reading on, here are a couple of my earlier blog articles about it.
Tools and Supplies Beard printouts – scroll to bottom of the page for links to 6 graphic files to download and print Cardstock and chipboard Pencil and eraser Ruler Black permanent markers Black gel pens Colored pencils Colored markers Painter’s tape Stencils and/or cookie cutters Scissors Hole punch Scrap paper for covering work surface Glue stick Squeegee tool or bone folder
Optional for Embellishments Sequins Glue Squeeze paint
Coloring Idea #1 – Stenciling Over Colored Markers
Stenciling over colored markers
Instructions
Scribbling some colored backgrounds is an easy way to make vibrant backgrounds for stencil art. By filling in the negative spaces with black marker, you can create an attractive faux stained glass effect.
Step 1 – Color in the background with markers in random patches to make something similar to camouflage patterns
Step 2 – Tape a stencil over part of the work area and outline in black gel pen, black fine tip marker or black fine tip pen.
Step 3 – Repeat with different stencils until the whole design area is filled with outlines.
Step 4 – Color the negative spaces in with black marker.
Step 5 – With a glue stick, paste paper pieces to chipboard or cardstock and cut out.
Step 6 – If needed, touch up the edges with black marker to make a neat edge.
Stay tuned for PART 2: Rainbow Effect With Gel Pens and Colored Pencils.
WHAT: If you have ordered something from my Etsy store recently, or if you get a Christmas card from me, you will find inside one or both of the following invitations for #12daysoftomsbeard.
Invitations with tags to decorate. Sometimes I include a little packet of paper ephemera to help people get ideas or inspiration, if they need it. If you want an invitation and did not get one in the mail, you can download one at this link – #12daysoftomsbeard tag invite.
These tags are intended for drawing on or decorating, then sending back to me, so that I can hang them on Tom’s beard each day from December 25 to January 6. During that time I will take a crazy picture of the results to put on social media for people to find when they search for the hashtag #12daysoftomsbeard. Last year Tom and I experimented with different lighting effects, backgrounds and filters to come up with something unusual each day. Last year I tried to group the beard art items, background and filters by color because bright colors usually go far toward cheering and inspiring me.
Here are some examples of tags I decorated last year, a couple that people sent in to me, and a few images that resulted.
WHY: We mostly like to do this because it’s a lot of fun, and it makes us laugh! You should have seen my MIL’s reaction when she saw the orange picture of Tom! “What have you done to my son!!!” We could do this without any participation from others, but we appreciate it whenever anyone wants to join in. It’s an extra creative challenge to use something someone else sent in, and it’s a way to connect with people who are sometimes separated by distance or who I don’t even know in “real life”.
Why do people paint rocks and leave them for others to find? Why do Jeep owners put rubber ducks on random other Jeeps? Why did I put a banana peel on my head earlier this year and have my picture taken with it on? Why did people in Toronto make a memorial display for a dead raccoon and share it on social media? Group activities and performance art projects are a satisfying activity for some reason, for quite a few people. I will probably write more later about the psychological reasons why that is the case.
Earlier this year I started a SWOT analysis of #12daysoftomsbeard to try to use some of what I learned in marketing class to try to increase participation this year. I didn’t finish the analysis yet, but I will keep adding onto it in the future as I finish sections. Here it is if you want to read what I have written so far – SWOT Analysis of #12daysoftomsbeard.
HOW – One idea I want to try for increasing participation is to provide some more specific instructions. The wording on the invitations reads: “To play, color, glue, punch, stamp or otherwise decorate this tag.” For some people, that will be enough guidance, others might feel comfortable with something more specific.
I am going to suggest techniques to try, and post examples here on this page. Watch this space as I add them! Since I like to use mixed media a lot, it will be a challenge for me to use just one technique at a time, so maybe I’ll try that. Enjoy!
Drawing
Coloring
Stenciling
Stickers
Hole punches
Design tape – also known as Washi tape or Paper tape
Collage
Rubber Stamping
Image Transfers
?????????? – What other techniques could be used?
Here are four examples of beard invitations I made for the 2022-23 season. They are meant to look a bit like chunks of hair that when assembled and applied to Tom’s face, will resemble a beard.I added a QR code to this web page so people could quickly find out what it is and what to do with it.Here are links to all six variations.
To participate, print out one or more of these sheets. Color or decorate the beard pieces with the designs and materials of your choice. Mail the pieces to Tom and I. Then check the hashtag #12daysoftomsbeard on Instagram between December 25 and January 6 each year to see what happens!
For more inspiration
Here is a link to a slideshow of images from the web page of IUOMA – The International Union of Mail Artists. I’ve been uploading the beard pictures to this gallery as I go. Intermixed are images that other people are uploading of conceptual art that they are both sending and receiving. This slide show changes daily as new images get added and older ones drop off. It might give you some ideas! Sometimes I put this slideshow on the screen while I’m working for extra inspiration!
A SWOT Analysis is a Strength, Weakness, Opportunity, and Threat Analysis. Here I am using an outline partly based on an unpublished paper I wrote for Marketing 5000 class last spring to create a SWOT analysis for the #12daysoftomsbeard project. My unpublished paper, titled “(Name of Fantasy Company) Marketing Plan” was based on an assignment and outline given to us by Webster University professor Dr. John Jinkner.
I’m going to publish a small portion at a time, because it will take some time to write. I hope you enjoy it!
#12daysoftomsbeard is a conceptual art project engaged in by Carolyn (Me) and Tom Winkelmann as part of our annual Christmas tradition. This is a young tradition for us, having been recently practiced for only the second year in a row.
The activity was inspired by several things. I have a long history of engaging in conceptual art through Mail Art, the ‘zine scene, and various art experiments involving photography, handmade books, ephemeral art installations, Pop Art, Dadaism, and more. There are two definitions of conceptual art in an interesting article I found, “If You Don’t Understand Conceptual Art, It’s Not Your Fault”. One definition, the one I gave to my husband off the top of my head while I explained why I wanted to take pictures of him with things in his beard, is that conceptual art is a form of art where the idea is the art and the tangible object created is not considered important. The other definition in the article is that conceptual art is a set of plans or strategies (Kaplan).
Tom has been letting his beard grow more often and is frequently teased about his beard by his family. Last year I decided it would be fun to turn the teasing into humor and art so I showed up at Christmas Day celebrations with colorful paper circles and squares with a few collage elements on them and writing implements for family members to color and draw on to put in Tom’s beard to take pictures of. The idea for hanging paper or art items from a beard is not original with me, there are people who use their beards as mini art galleries and vehicles for Christmas decorations.
I invited family members, many who I know like to paint and color, to use pens and markers to add to the paper pieces, which I then clipped to Tom’s beard with mini clothespins. Then I took photos for Instagram and posted one each day for 12 days, with the hashtag #12daysoftomsbeard.
Some favorite beard images from Instagram. From left to right, one from 2019-20, one from 2020-21 and one from 021-22.
Since I like to art journal as a creative development and self-care activity, when I was done taking pictures of the paper pieces in Tom’s beard the first year we did the project, the 2019-20 season, I mounted them on art journal pages, some of which I planned to exhibit in the then upcoming art show, Back To Our Roots which opened in February 2020 at the historic Arcade building in downtown St. Louis.
On the left is one of the #12daysoftomsbeard pictures from the 2019/2020 holiday season. In the middle is shown a tray of the paper pieces I was using last year, and a couple of the art journal pages that made use of paper beard pieces after the photos were taken. The green page at the center right was used in the Webster University art and literary magazine. The right photo shows my installation of collages on the wall at the Back To Our Roots art show opening night, and the shelf below holds three art journals that visitors were allowed to page through. The little green pieces of paper you see on the shelf were for visitors to take if they wanted to. The paper pieces featured a QR code that people could scan and view with their smartphones in case they wanted to read more about the journals in an artist statement I wrote. The artist statement grew a lot bigger than I was expecting and I’m actually still adding content from time to time, trying to finish it.
II. Environmental Analysis
There were several parts to the #12daysoftomsbeard project as executed in the 2020-21 holiday season. Since I was anticipating only distance Christmas activities due to the pandemic, I decided to send out tags and invite people to alter them and send them back to take picture of in Tom’s beard.
Greeting card with materials inviting participation in #12daysoftomsbeard
1. I made a black and white version of collages that Tom and I made together to use in our Christmas cards, then had copies printed out on white cardstock. I traced shapes from Christmas cookie cutters onto the back of the cardstock and cut out shaped tags. I made stickers for the backs of the tags that explained the project and featured a QR code so that people could easily check the results of the #12daysoftomsbeard Instagram feed with smartphones if they wanted to.
2. I put tags in most of the Christmas cards we sent out. I also included in many of cards some scrap paper pieces and examples of faux postage that Tom and I made to use in Christmas artwork, for people who might want to join in but don’t have a ready supply of art materials around. Some of the paper scraps were examples of Christmas faux postage that I’ve made on my own and with my husband so if people didn’t end up using them in the project they might want them for some other craft or just something to look at as part of a Christmas greeting. For a few of the people that we hand-delivered cards and gifts to, we punched a hole at the top of a tag, attached a loop of cord for hanging, and put one on their doorknob.
Social media header promoting #12daysoftomsbeard
3. I made a graphic to use as a social media header that included the QR code and images from last year’s beard series to raise anticipation and awareness. I also wanted to cheer people up with some bright colors since I knew a lot of people who were feeling sadness over separation from loved ones and the loss of loved ones during the holidays. I know from personal experience that the holidays and winter are often difficult for many people even in more typical years depending on their current situation in life.
4. To help people get started sooner if they were eager, since we weren’t as early as I would have liked getting our cards mailed, I made graphic that people could download and print out that had tag templates on it, instructions and the QR code.
#12daysoftomsbeard
I posted the template graphic in social media for download, and mailed and emailed a few copies to people I thought might be particularly interested.
Colorful paper pieces made for #12daysoftomsbeard.
5. In keeping with the theme of bright rainbow colors I had started, I prepared 12 little collages made from colorful upcycled hardware store paint sample cards so that I would have something to put in Tom’s beard if no one sent me any art pieces to use. On some days I made extra items to fit the color theme of the day and also incorporated found objects if I was inspired. For example, those two guys in the right picture above were cut out from a piece of junk mail. Some of the paper pieces there were parts from older Christmas card designs.
Purple day – I rummaged through a box of stuff I had for making crazy ornaments, and got some purple floral pieces and some plastic jewels. My Dad made the tag on the right and I made the paint sample collage. Tom and I made the stars for the glasses together. Yes we both like Bootsy Collins! Here you can see how much fun and color the filters add to the photos.
6. When taking the pictures, I had a lot of fun experimenting with different eyeglasses on Tom and taping things to the lenses of my clear protective goggles to make crazy compositions. I installed some new photo filters on my smartphone to make the pictures even more fun and colorful before I posted them to Instagram.
Here are a few of the sequential header graphics I made to show each day being filled in. I had to make two “pink” days to compensate for an issue that came up that I’ll write about later in this paper, that’s why the last graphic is wider.
7. Tom and I were feeling lonely over the holidays and thought that since we were staying home, it might be fun to have a New Year’s Eve themed #virtualartparty, an ongoing series of online meetings I started when the pandemic began, with the purpose of cheering people up who were missing out on their usual social activities.
Griffin still doesn’t look too happy in this picture, it was taken a few days after she was sick to show my Dad she was doing a lot better. We were so sure she was going to go on Dec. 31 that we invited Tom’s former roommate over to say goodbye. We were grateful at the time of this picture that she was holding her head up. These days she is acting pretty normal and doing a lot more than that.
We ended up cancelling the New Year’s Eve edition of #virtualartpary because our cat Griffin was terribly ill that day and we were sure we were going to lose her. Griffin has been with my husband for 21 years and Tom needed my support and attention so he could be with Griffin, and I thought we were going to be dealing with grief on New Year’s Eve and not in the mood for a party. But to our grateful surprise, Griffin recovered and is doing very well now. At her age we know she won’t be around that much longer, but we aren’t eager to lose her any earlier than we have to.
Edit: Griffin passed away in February 2021 and our other cat Leo passed in the summer of 2022. We didn’t get another cat but we did adopt a leopard gecko named GG in 2022.
I had been planning to talk about #12daysoftomsbeard on December 31 as part of the #virtualartparty, the timing made sense since I was taking a daily photo from December 25 through January 6. I made some sequential social media header graphics with colorful beard pictures and the hash tag #virtualartparty to help build interest. I didn’t have time to make a header graphic for each of the 12 days, but maybe next year I should.
A. The Marketing Environment
Even though #12daysoftomsbeard is not a commercial activity, we do need to market the project in order to persuade people to participate.
1. Competitive forces. Other sources of entertainment, amusement or hobby activities are the main competition for the attention and time that potential participants might allow for just understanding what our #12daysoftomsbeard project is, much less time to participate. With the amount of time that people spend in front of a screen or with a smart device in their hand, it is difficult to get anyone’s attention away from anything that isn’t corporate in origin. It concerns me that synthesized culture designed to social engineer us is replacing genuine culture and whenever I can I’m trying to re-inject actual culture back into our lives. As Dr. Jim Taylor lamented in an article for Psychology Today, the nations of the former Soviet Union, Italy, Spain, Germany, nations conquered by the NAZIs, Cuba and North Korea have experienced decades of suffering because aspects of their authentic culture were abusively removed and replaced with a synthesized totalitarian culture (Taylor, “Popular Culture: We…”). I would add China and the United States to that list also. Dr. Taylor’s article reminds us why there are so many organizations throughout the world dedicated to cultural heritage and cultural preservation – it plays a much bigger role in our well being than many realize. I quote Dr. Taylor in this excerpt:
“As individuals, a genuine popular culture instills a sense of ownership and empowerment in our society because each of us knows that we contribute to that culture. We are more likely to act in our society’s best interests because we know that those best interests are also our own. An authentic popular culture also gives us a sense of shared identity, meaning, and purpose that transcends differences in geography, race, ethnicity, religion, or politics. All of these then encourage us to lead a life in accordance with our culture’s values and norms because they are our own (Taylor, ‘Popular Culture: We…’)”
In other words, if we throw away our authentic culture for synthesized corporate culture we should not have to wonder why so many of our citizens have been programmed to serve the interests of large corporations so thoroughly that they are literally waging war on their behalf with people that they formerly were able to co-exist with. Many people trust screens far more than they trust friends, neighbors and even family members that they have known for decades. The manner in which many people experience the world is corporate-based with life beyond a screen regarded as if it is fiction. They allow corporations to tell them what the world outside is like instead of going out and finding out for themselves. People are told that their own judgement is not to be trusted and they need corporate “fact-checkers” to tell them what is ok to read or hear about. I overheard art teachers as far back as the 1980s trying to urge some of my fellow art students to use their own authentic experiences and senses of self to create art instead of just drawing corporate cartoon characters and corporate based entertainment characters and content. I know so many people, who if you removed corporate consumer culture from the topics they could talk or think about, there would be almost nothing there. Teaching art or trying to market an art activity without corporate branding attached to it is inherently very difficult. We know that children can’t distinguish advertising from entertainment, that is widely acknowledged, but I don’t know many people who admit that a lot of adults can’t either. Most people I know aren’t aware that when they are entertained they are actually being marketed to and they are not the end customer for the entertainment – the advertisers are the actual customer.
The #12daysoftomsbeard project is not completely devoid of corporate content because it includes found objects and some clothing with logos. However, by basing it on the universal human experience of personal grooming and running it from December 25 to the Feast of the Epiphany (the day we Catholics observe it, my understanding is it varies depending on tradition), I intended to bring attention to authentic human and authentic Christian culture and away from the corporate way of celebrating Christmas for just a little while, just to give Tom and I and others a break and a reason to look at each other while really seeing and interacting each other. What would my slightly weird Christmas cards look like next to other cards designed by corporations? What do people think when they see the resulting pictures? What did they think about while making an art piece to send back?
Works Cited
Kaplan, Isaac. “f You Don’t Understand Conceptual Art, It’s Not Your Fault.” Artsy, 2016, www.artsy.net/article/artsy-editorial-if-you-don-t-understand-conceptual-art-it-s-not-your-fault. Accessed 22 January 2021.
Mitchell, Grant. “Strength, Weakness, Opportunity, and Threat (SWOT) Analysis.” Dotdash, 2020, https://www.investopedia.com/terms/s/swot.asp. Accessed 15 January 2020.
Taylor, Dr. Jim. “Popular Culture: Too Much Time On Our Hands.” Psychology Today, 2009, www.psychologytoday.com/us/blog/the-power-prime/200909/popular-culture-too-much-time-our-hands. Accessed 15 December 2020.
—. “Popular Culture: We Are What We Consume.” Psychology Today, 2009, www.psychologytoday.com/us/blog/the-power-prime/200912/popular-culture-we-are-what-we-consume. Accessed 15 December 2020.
This year I made two Christmas card designs. This first version started out as a mixed media art journal page. I scanned it and used Photoshop to add background shapes, manipulate colors and to add details. I started it two years ago, and got it out again last year, but I just didn’t get it to where I wanted it until the third try. I added in some of the faux postage designs Tom and I made a few weeks ago and that was finally the finishing touch it needed!
Christmas Card 2020 #1
As often happens, while scanning in and manipulating the faux postage designs to use as accents, I got another idea and was in the mood for some brighter colors so I made another card design. I had both cards printed and sent one design to half the Christmas card list and the other to the remainder.
Christmas Card 2020 #2
Besides the digital manipulation, the art and craft media and techniques that went into this card design consist of the following: rubber stamps, hole punches, collage, stickers, design tape (washi tape), and image transfers.
Greeting card with materials inviting participation in #12daysoftomsbeard
The picture on the left shows how a lot of our Christmas cards went out. We each made two sheets of faux postage. Tom didn’t care about having color copies made of his or displaying them as full sheets, so I scanned his two faux postage sheets to make black and white versions for coloring. Last year we were able to invite family members to help color in and draw on paper items for Tom’s beard in person but this year we are not doing gatherings in person so we are encouraging people to mail things in for Tom’s beard. We made the black and white shaped tags to give people something to color on in case they are stuck for an idea.
For those who got a little envelope of paper bits, those are for designing and collaging with if you choose, or you can just enjoy them in different paper projects if you have any. I made a Pinterest board on which I collect ideas for things to make with scraps. Scraps and paper ephemera are endlessly inspiring to me.
Tom is a good sport and is having fun thinking of places to take the photos each day and also helping pick out filters. I downloaded a couple of new phone apps that have some crazy filters in them and I’m enjoying using them to help make an art statement.
Here are the results for Day 1. I added a hint of a grunge frame, the hashtag in text and a border in Photoshop after sharing it on a couple of social media sites first. As I get used to how the sharing process works with the new filter apps I’m trying out, this part should run more smoothly.
Day 1 of #12daysoftomsbeard!
#12dayoftomsbeard lasts until January 6, so there is still plenty of time if you want to send something in! Some people probably don’t even have their greeting cards yet since I was a bit late getting them out due to school. I’m used to having to throw together holiday themed promotions at the last minute because often when working for a company or clients we would not have much time available to plan so we’d have to wait until client work slowed down right before Christmas to even start. It was and is frustrating to have to hurry through the planning and execution because we could have been so much more effective with more strategy and care. It was good practice for doing things fast though – I had to work fast once again this year because I’m in graduate school and there is very little time between the end of class and Christmas to work with. I don’t have much time to make gifts so a little fun activity and putting some extra work into the cards is the best I can do. I’m having fun with it – I hope other people do too!
Here is one of our new Christmas traditions. For the second year in a row, here is #12daysoftomsbeard! Last year we distributed tags to family members on Christmas day to color on and decorate. We invited them to look for #12daysoftomsbeard on Instagram from December 25 to January 6. This year since we may not see family members in person on Christmas, I’m using the mail to try to get decorated tags to put on Tom’s beard. You are invited to decorate a tag from the image below and send it to us in the mail. Click the image to download a PDF to print out. Enjoy!
Two finished Christmas faux postage sheets. I’m going to make copies of these and cut them up to use on mail, tags, packages, and more.
Tom and I are spending part of this weekend planning our Christmas crafts, card list, and gift list. 2020 will be our third Christmas as a married couple! It’s always been part of my tradition to participate in as many Christmas crafts as possible. Since we are Roman Catholic, Christmas lasts a long time – over a month. Both for cultural and religious reasons, the Christmas season for us is from the day after Thanksgiving to January 6. Activities all through this time period are how I celebrate Christmas, I don’t just celebrate it for one day. Integrating crafts and creative pursuits as much as possible is one way I show gratitude to God for the gift of being able to share creativity with other people, whether through a handmade gift, a piece of mail or a social media post. There is probably going to be more inspirational holiday sharing online this year than ever before and I’m going to try to do my part!
I’m noticing that Tom and I are developing our own set of Christmas traditions, incorporating some things transferred or revived from our families of origin, combined with activities that are unique to us as a couple. In no particular order we participate in:
1. St. Nicholas Day – we used to celebrate this when I was young, and since it is very special to me we have brought it back.
4. Reverse Advent calendar food pantry donation – we did this last year and found it worthwhile so are going to do it again this year. It is a great way to remember to be grateful, keeping in mind what other people might really need instead of just what we want.
Today I’m going to focus on this year’s Christmas Faux Postage. It’s going to play a part in this year’s card design and possibly other craft projects too so I’m working on the faux postage first. As I did last year, I printed out two each of templates for making faux postage that I made available online, and Tom and I each started building compositions on two sheets. Here are two articles I wrote last year showing how I made designs with the two templates, including links for downloading the templates.
This year to start off our stamp sheets, Tom and I sat down with the printed templates, stickers, red, green and white image transfers that I made last year, collage papers and various markers and pens.
Developing four Christmas themed stamp sheets
I’m in the process of finishing up those stamp sheets by treating them in a similar manner as the ones in the two tutorials linked to above, Low-Tech Faux Postage parts 1 and 2. I have stamped out some tiny words such as “US Postage” on strips of scrap paper and am gluing them down where there is room on the stamps designs. I’m making borders with mixed media. I’ll add some postmark stamps to the sheets and use stamps and perhaps stencils to add a little fine texture here and there where I think it’s needed. When the stamp sheets are done, I’ll get color copies made and cut up the copies into individual stamps to use on all kinds of Christmas paper crafts.
