Courtois River Archives - Carolyn Hasenfratz Design

Here are some more excerpts from my homework for Strategic Communications Applications class as we wrote and commented on a discussion board about Corporate Social Responsibility (CSR).

Examples Of Corporate Social Responsibility

Hampton Inns

In the late 1990s and early 2000s, Hampton Inns encouraged tourism on Route 66 and other historic roads and endeared themselves to a lot of Route 66 fans by sponsoring preservation projects along the route. The program was called the Hampton Save-A-Landmark program. I was made aware of the program through my own personal intense Route 66 fandom and related Route 66 news sources and events.

Sites that were targets for the preservation program received help with preservation projects along with a large and attractive signs for each sponsored location that was branded with Hampton Inns and the Save-A-Landmark graphics. The signs raised awareness among the public that the site was significant. Some historic Route 66 and other old roadside attractions are of an importance not always apparent to those not in the know about historic road trip subculture – they often look quite humble and unassuming. The signs helped to raise awareness of Hampton Inns also. From personal experience I know some Hampton Inns were patronized by many Route 66 devotees, at least during the time the campaign was running, even though sometimes the Hampton Inns were a little more expensive than the usual hotels the roadies usually patronized. Awareness of Route 66 makes road trips more fun and getting more drivers out on the roads is good for all businesses along the road including Hampton Inns. It makes sense for a large chain business to take action that helps all tourism as well as mitigates some of the bad feeling among preservationists when large chain businesses make it difficult for smaller historic businesses to survive.

Hampton Inns also made some Save-A-Landmark program branded games meant as giveaways for kids. Some of these games ended up in the hands of collectors (I still have one!) because they provided cases of them to the Route 66 community to distribute at Route 66 events. Adults grabbed some for their collections after the kids who were present got theirs. I loved this game idea because when I was young we had a Stuckey’s board game that I loved to play. I wish we still had it! Games are a great way to build brand loyalty in the young, to have fun and to educate. If I could, I would still patronize Howard Johnson’s, Stuckey’s and A&W often while on road trips. These places are rare now, but are brands I enjoyed very much in childhood. These brands have a place in my collections of road memorabilia because I enjoy the personal memories, the graphics and the history.

More info:
https://www.hotel-online.com/News/PR2004_2nd/May04_HamptonLandmarks.html

Here is the front and back of the game:
http://www.chasenfratz.com/wp/wp-content/uploads/2020/09/hampton_front.jpg
http://www.chasenfratz.com/wp/wp-content/uploads/2020/09/hampton_back.jpg

Ozark Outdoors Riverfront Resort

Ozark Outdoors is a resort and outfitter that services the area of the Missouri Ozarks where the Huzzah, Courtois, and Meramec rivers meet. Like several other float trip outfitters in Missouri, they give out mesh trash bags to their patrons and provide trash receptacles at the take out points to encourage and enable floaters to dispose of their trash responsibly. In addition, Ozark Outdoors has donated the use of shuttles, vessels and trash pickup containers in their role as sponsor of Operation Clean Stream for several years. Operation Clean Stream is a volunteer effort to pick up trash from land and bodies of water to clean up waterways and the environment in general. Ozark Outdoor stands to get more visitors if the rivers that they serve remain clean and beautiful so it makes sense for them to sponsor such an activity. The humans and wildlife in the area and downstream all benefit from clean water too.

More info:
https://ozarkoutdoorsresort.com/operation-clean-stream-on-missouri-rivers/
http://www.chasenfratz.com/wp/fit-and-healthy-on-route-66-operation-clean-stream-on-the-meramec-river/

finished_leasburg_map

On August 14, 2016 I joined a number of other paddle sports enthusiasts at Ozark Outdoors Riverfront Resort in Leasburg, MO for a day of cleaning trash from the local streams as part of Operation Clean Stream. We had our choice of different route lengths. I selected the 9 mile route which placed me with a few recreational floaters on the Bluffs section of the Meramec River. Other volunteers who opted for shorter routes were taken to put-in points on the Courtois and Huzzah rivers. Ozark Outdoors provided breakfast, trash bags, vessels, paddling gear and transportation. At the end of the day we dropped off our trash and equipment on the beach at the resort. Since I was the only volunteer to choose the long route, I was one of the last if not THE last to finish.

It rained for nearly the entire day, which I didn’t find to be a bad experience at all. My nylon rain poncho eventually soaked through but it was warm enough for me not to get cold and my torso was warmed by my life jacket. The rain was quite soothing and beautiful and it’s nice to see the river in different conditions. Rainy weather proved to be no impediment to picking up trash, in a way it made it a little more pleasant because at least the trash was fairly clean! Every time I stopped to clean up a sandbar I had to bail out the canoe with a Gatorade bottle that I found but that was no big deal. I didn’t bring my phone because it doesn’t hold a charge very well these days so my only photo of the day is of the trash pile (at the end of this article) when I was able to recharge the phone enough to get a picture. The Ozark Outdoors Facebook Page has some photos of the event.

The Bluffs section is very scenic and I recommend it for a great float. I have floated that stretch before but did not use the same outfitter so my put in and take out points were not the same. Ozark Outdoors used land they own for both so I’m not exactly sure where the put-in point is on the map at the beginning of this article. It was at the former site of a resort called The Bluffs which no longer exists.

Ozark Outdoors is practically right across the river from Onondaga Cave State Park. If you’re camping at the park, the resort has a well-stocked store if you need to make a run for more provisions. The resort is large and has a lot of services – cabins, camping, pay showers, ample restrooms, canoe and kayak rental and more. The staff seemed to be organized, friendly and committed to promoting responsible enjoyment of our streams.

ocs_081416 — I found the space helmet and the chair, plus three bags of this trash!

There are more water and land based cleanup opportunities on August 27, 2016 – here is more information if you want to get involved!
Operation Clean Stream August 27
Operation Clean Stream 2016 Facebook Page

Carolyn Hasenfratz Design

Living the creative life with art, design, crafts, gardening, home decor and more!

Tag Archives: Courtois River

Fit and Healthy on Route 66: Operation Clean Stream at Ozark Outdoors in Leasburg