Rubber stamped paper frame around a collage on an art journal page.I made the collage based on an activity prompt by Somerset Studio Magazine. The stencils for the collage are by The Crafter’s Worshop and Tim Holtz. The rubber stamps in black making up the frame are of my own design. The background paper is by p13.
I made this rubber stamped paper frame for an art journal page. You can make one like it for that purpose or other projects such as scrapbooks, greeting cards, photo displays and more.
When I placed my collage on this piece of decorative paper for my art journal, I thought it needed a little more so I decided to make a frame for it. I used tracing paper to draw out the size and shape I wanted. Then I transferred my drawing to scrap card stock and cut a template to use for tracing.
I traced around and cut out four frame pieces.
I wanted black and near-white rubber stamped images to glue to the frames, so I got a bunch of stamps out that are of my own design and stamped them in black stamping ink on cream color card stock. Some of these stamp designs are available in my Etsy shop, and some only exist as hand carved stamps.
Tearing the stamped cardstock into strips for making smaller mosaic pieces
I tore the stamped images into small pieces, and glued them to the frames.
After trimming the frames were done and ready to mount in my art journal.
Coloring Idea #2: Rainbow Effect With Gel Pens and Colored Pencils
Experimenting with different ways to use stenciling as a base for coloring. Commercial stencils that I used to make the letter patterns are by The Crafter’s Workshop.
Sometimes when I do “adult coloring” I have a specific idea that I am trying to explore. At other times, I just want to color without thinking too much – it’s so soothing. Rainbow color gradations are a sure fire way to lift my mood. Here is how to get a fun effect with stencils, gel pens, and colored pencils.
Step 1: Tape a stencil over the design area and outline with a thin, sharp pencil. For this kind of utilitarian marking I really like a mechanical pencil. It’s easy to erase and I don’t have to keep stopping to sharpen it.
Step 2: With the pencil and ruler, draw parallel lines at intervals across the page.
Step 3: Note how the pencil lines you drew divide the design into striped areas. Outline your pencil lines in one gel pen color per stripe in rainbow order. For example, I outlined the first in blue, then blue green, then green, then yellow, continuing through to pink.
Step 4: To make sure the gel pen is dry, lay a clean sheet of scrap paper over your design then burnish with a squeegee or bone folder. Lift the paper and check to see if any of the ink is coming off onto the scrap paper. Repeat if necessary until no ink is transferring.
Step 5: Erase your pencil lines. You probably won’t be able to get all the pencil lines out from under the gel pen ink lines, but the rainbow effect will still come through well enough. If the pencil lines bother you, you could go back in and touch up your work later with opaque gel pen colors, paint markers, permanent markers or the like.
Step 6: Color in gradations in pencil between and around your gel pen lines, maintaining the overall color progression in hues. There is a lot of room for creativity in how to color in this step. I choose to make the pencil colored in areas lighter tints of the hues in the gel pens and keep analagous colors roughly together. Keep experimenting and coloring until you are satisfied with the effect.
The example at the above right is not finished yet. Here are a couple more examples I’m working on of the same idea so you can see the work a little closer.
In progress: art journal page on the left, beard pieces on the right.
This is a time-consuming way to color, but sometimes that is just what I want. It requires just enough concentration to distract me from problems I want to forget for awhile, but it’s not so hard to do that I need a lot of energy. Sometimes when you’re in a crisis great ambition isn’t really there. I may or may not leave some of the background white. We’ll see!
Stenciling and coloring on an art journal page. I used a hand-cut stencil of my own design plus a commercial stencil by Tim Holtz.
Bringing the coloring to Dad in the hospital
I worked on the samples you see in this article and for PART 1 both on the go and at home in order to have samples to show to my Dad. Dad likes to do the #12daysoftomsbeard project and he requested that I bring him some shapes for it to color on at the hospital. I wanted to give him a choice of coloring techniques, so I had samples of each technique ready. I had supplies on hand to cover either choice, but to streamline my supplies I only brought colored pencils as both techniques can be done with colored pencils even though I used colored markers for the first one. Dad chose the stained glass effect from PART 1 – stenciling over patches of background color.
When I brought this project to Dad, he was only a few days past some serious seizures that affected both halves of his body, but especially the left. Dad is left-handed and I was very worried because Dad’s left hand had been in a claw-like position for about a week or more. After the seizures his hand relaxed. I wasn’t sure how much function Dad would have in the hand yet, so I prepared a couple of sheets of shapes in advance for us to color, one for me to demonstrate on and one for him. I taped the shapes to scrap chipboard pieces so they wouldn’t slide around while being colored. I also brought some shapes that still needed to be cut out so that Dad could cut some if he was able.
I brought some pre-cut tags with me taped to a scrap card stock backing and also gave Dad the option to cut some out himself.
I showed Dad an overview of what we were going to do, then I offered him a chance to try cutting some shapes. He did a great job on them – with a right-handed scissors no less! I was overjoyed and a bit teary-eyed to see him doing so well. I told him this is what I want for Christmas – to see you able to do this! It seemed like a miracle compared to how he was just a few days before. For awhile I wasn’t sure if I was going to be able to ever talk with him again, much less do art together!
We used some beard shapes and holiday inspired cutouts as backgrounds for colored pencils.
I suggested some color schemes for Dad – primary colors, secondary colors, and analagous colors. It wasn’t critical that the pieces be of any particular color scheme, but when I teach a project, if I can I like to include some useful art information. I’m not a trained art therapist but I am a trained artist so I can legitimately call these activities “educational” even if I can’t officially call them “art therapy” (Darley and Heath).
I got some colored pencils out for him to cover each scheme, and let him pick from among them. Instead of covering the whole background like I did on mine, he mostly drew small shapes all over the background without covering it all the way. And instead of coloring in the negative spaces between stencil markings, he put numbers on his tags, numbers 1-11 to go along with the #12daysoftomsbeard. He was short one tag, so I’ll make a #12 later when we get to that.
In this kind of project, expressive arts for therapeutic purposes, the process is far more important than the finished results (Darley and Heath). There is no reason to try to change what Dad wanted to do if it varied from my samples. Dad has always been creative – I was so glad to see that ability is still there!
Stenciling over colored tags.Commercial stencils used to apply these patterns are by The Crafter’s Workshop.
Here I am drawing stencil lines over the colored in shapes before filling in the negative spaces with black permanent marker. The main difference between coloring over marker vs. colored pencil is that the colored pencil creates a slightly waxy surface which might resist the marker at first. To help with this, I outlined the black areas in gel pen before filling in with a black Sharpie marker. The gel pen sticks better to the colored pencil and once the outlining is done then it’s not hard to fill in with the Sharpie.
Embellishing colored pieces with punched paper shapes and sequins.
I have started embellishing some of the pieces that we colored with punched paper pieces, glued-on sequins and little dots of squeeze paint to go along with the stenciling.
Caption
When #12daysoftomsbeard starts on December 25, we’ll have a good selection of items to display on the beard. Hopefully people will send us more parts as a challenge to incorporate each day. The first year we did this activity, in 2019, I started out by clipping little pieces of paper to Tom’s beard with tiny clothespins. To keep things interesting, we’ve been gradually elaborating by making little garlands, involving Tom’s glasses, adding found objects and props, incorporating parts of the background, using far-out creative filters and more.
What will happen?
Some of my favorite #12daysoftomsbeard pictures from 2019-2022
Above is a commemorative artistamp sheet I made to show off some of my favorite beard pictures from the first three years we did this project.
Works Cited andRecommended Reading
Darley, Suzanne and Wende Heath. “The Expressive Arts Activity Book: A Resource for Professionals”. Jessica Kingsley Publishers, 2008.
In early 2020, I participated in an art show at Webster University called “Back to Our Roots”. I dedicated my entry for the show to my late friend Mark Reed who passed away in 2018. At the time I was in this show, I started an artist statement to go along with my entry and I put it on one of my web sites. Like a lot of my projects, it grew bigger and more elaborate than I planned at first, and is still in progress. I ended up including grief about several other things in the process which is one of the reasons the series got bigger and bigger. It’s expanded almost to the size of a mini book, kind of like a mini memoir using my art journal and artwork as a jumping off point to write about my life so far.
My original intention in starting these pages which I’ll link to below was to help me process my grief over Mark and explain what my art journals were all about. At the “Back To Our Roots” opening I included little pieces of paper with the QR code to my web site so that show visitors could access the artist statement in progress from smartphones. The show was forced to close early, first from vandalism and then from COVID-19, so not very many people were able to see the original show.
Since I began the project, I have experienced more grief of an even more serious magnitude. It was caused by the type of trauma that when I hear about similar things happening to others I ask myself “how do people live through that”? I’m doing a lot better, thanks to therapy and a lot of writing and art making. While I’m getting better, there are people I know getting one piece of bad news after another. I just heard this morning from a friend whose family, like mine, has recently been impacted by suicide. For all those out there who hear bad news and wonder “how do people live through this”, or are wondering how they are going to cope with something in their own life, maybe my artist’s statement ongoing project will help.
If you would like to read what I’ve written so far, here is an index to all the existing “chapters” in progress. Just click the “back” and “next” graphical buttons to navigate forward or backward.
Directly above is a faux postage stamp sheet collage I started almost a year ago. Here is how it began. I was sorting through some old papers and I found two computer printouts that another artist, nonlocal variable, had sent to me as mail art a long time ago. The printouts were of faux postage designs featuring computer manipulated photos of Ray Johnson – an artist who is considered by many to have been the founder of the modern mail art movement. Ray Johnson is the subject of a lot of mail art projects. I participated in one such project myself in the fall of 2019. I also featured some pictures of Ray Johnson in my #12daysoftomsbeard art project because when my husband Tom is clean shaven, he looks so much like Ray Johnson that when I was working on the mail art project, Tom thought at first glance that I was using pictures of him!
In the same stack of old papers, I found an advertising booklet that had black and white portraits similar in size to the Ray Johnson portraits in the old printouts. At least they were close enough in size to possibly be used together in a faux postage design. I took a faux postage base I made a long time ago and use a lot and started laying down the portrait pictures on it to get ideas.
I originally had the idea to put the smaller portraits inside silhouettes of the Ray Johnson images and alternate the two on the stamp sheets. I made templates from scrap chipboard to help me cut multiple silhouettes and negatives of silhouettes from colorful paper scraps to play around with. I ended up saving the smaller black and white portraits for a future project and I kept the Ray Johnson images for this set of stamp sheets.
When I make chipboard templates for a collage or other project, I keep them in folders named after the project they were made for so if I want to I can use them over and over for related art projects. If I’m really turned on by the designs, I am likely to use the templates many times. I also made a bunch of rectangle templates to go with my faux postage stamp background, using tracing paper as an aid to finding which piece goes where on the collage. I numbered the chipboard pieces and their position on the tracing paper to help me get organized the next time I use the templates.
I arranged the different colored small rectangles on my collage sheets where I wanted them. I glued on the Ray Johnson images, some miscellaneous found images, and used black permanent Sharpie markers and stencils to draw on some bold designs in black marker. I printed out postage stamp related words, phrases and images with black permanent stamping ink onto white blank sticker paper, cut them out and stuck them on my collages to make them look even more like sheets of imaginary stamps.
I thought they needed more texture to look finished so I used freehand drawing plus stencils again to apply marks with paint markers and colored pencils. The final marks I applied were a bit of colored pencil outlining the white sticker pieces to make them look more integrated with the whole.
Here are the commercial stencils I used in the project. They were designed by the Crafter’s Workshop company:
I probably will display the resulting “stamp” sheets as framed collages some time in the future. I’ve scanned them into the computer where they will be reduced to a smaller size so that they look more like real postage stamps. Then I’ll print out and distribute the finished stamp sheets to some other mail artists. Many mail artists collect faux postage as art or use the resulting stamps as part of another piece of mail artwork.
WHAT: If you have ordered something from my Etsy store recently, or if you get a Christmas card from me, you will find inside one or both of the following invitations for #12daysoftomsbeard.
Invitations with tags to decorate. Sometimes I include a little packet of paper ephemera to help people get ideas or inspiration, if they need it. If you want an invitation and did not get one in the mail, you can download one at this link – #12daysoftomsbeard tag invite.
These tags are intended for drawing on or decorating, then sending back to me, so that I can hang them on Tom’s beard each day from December 25 to January 6. During that time I will take a crazy picture of the results to put on social media for people to find when they search for the hashtag #12daysoftomsbeard. Last year Tom and I experimented with different lighting effects, backgrounds and filters to come up with something unusual each day. Last year I tried to group the beard art items, background and filters by color because bright colors usually go far toward cheering and inspiring me.
Here are some examples of tags I decorated last year, a couple that people sent in to me, and a few images that resulted.
WHY: We mostly like to do this because it’s a lot of fun, and it makes us laugh! You should have seen my MIL’s reaction when she saw the orange picture of Tom! “What have you done to my son!!!” We could do this without any participation from others, but we appreciate it whenever anyone wants to join in. It’s an extra creative challenge to use something someone else sent in, and it’s a way to connect with people who are sometimes separated by distance or who I don’t even know in “real life”.
Why do people paint rocks and leave them for others to find? Why do Jeep owners put rubber ducks on random other Jeeps? Why did I put a banana peel on my head earlier this year and have my picture taken with it on? Why did people in Toronto make a memorial display for a dead raccoon and share it on social media? Group activities and performance art projects are a satisfying activity for some reason, for quite a few people. I will probably write more later about the psychological reasons why that is the case.
Earlier this year I started a SWOT analysis of #12daysoftomsbeard to try to use some of what I learned in marketing class to try to increase participation this year. I didn’t finish the analysis yet, but I will keep adding onto it in the future as I finish sections. Here it is if you want to read what I have written so far – SWOT Analysis of #12daysoftomsbeard.
HOW – One idea I want to try for increasing participation is to provide some more specific instructions. The wording on the invitations reads: “To play, color, glue, punch, stamp or otherwise decorate this tag.” For some people, that will be enough guidance, others might feel comfortable with something more specific.
I am going to suggest techniques to try, and post examples here on this page. Watch this space as I add them! Since I like to use mixed media a lot, it will be a challenge for me to use just one technique at a time, so maybe I’ll try that. Enjoy!
Drawing
Coloring
Stenciling
Stickers
Hole punches
Design tape – also known as Washi tape or Paper tape
Collage
Rubber Stamping
Image Transfers
?????????? – What other techniques could be used?
Here are four examples of beard invitations I made for the 2022-23 season. They are meant to look a bit like chunks of hair that when assembled and applied to Tom’s face, will resemble a beard.I added a QR code to this web page so people could quickly find out what it is and what to do with it.Here are links to all six variations.
To participate, print out one or more of these sheets. Color or decorate the beard pieces with the designs and materials of your choice. Mail the pieces to Tom and I. Then check the hashtag #12daysoftomsbeard on Instagram between December 25 and January 6 each year to see what happens!
For more inspiration
Here is a link to a slideshow of images from the web page of IUOMA – The International Union of Mail Artists. I’ve been uploading the beard pictures to this gallery as I go. Intermixed are images that other people are uploading of conceptual art that they are both sending and receiving. This slide show changes daily as new images get added and older ones drop off. It might give you some ideas! Sometimes I put this slideshow on the screen while I’m working for extra inspiration!
I fell down the stairs and bent my foot the wrong way. I might have two broken toes, I realize it could have been a lot worse. The pain is way down today so my head is more clear and I can actually write something! I don’t have to spend 100% of my time off of my foot until I have a follow up appointment with an orthopedic doctor, but I will have to spend the majority of my time with it elevated, at least for awhile. Not sure for how long, but in the meantime I’m taking the opportunity to study my art therapy book and my horticultural therapy books to see if there is anything I can do to cope better with the fear and frustration of being temporarily unable to move around much. I’d also like to help my stressed out family cope with helping me with my injury while dealing with other severe recent losses. What can I learn while I study and try things out?
Having Some Fun With Negative Space
I started out by working on some collages I began during #virtualartparty number 4, an online session my husband and I hosted to help our friends and family do a little art and hopefully feel less lonely during the pandemic. I’ll write more about the collages later, but for now I want to write about the leftover cut away paper pieces I was dropping in the waste basket to be composted. The shapes were interesting, and reminded me of something. What was it? Why were these scraps interesting? Then I remembered this really cool architecture photo I had put on an Architecture Pinterest board. And some sketches I’d done for a ceramics class in the spring of 1990. Good memories of one of those times when I couldn’t stop the ideas from coming, and a pretty good percentage of them still seem exciting to me.
What I was noticing was the shapes made by the negative space – the parts I cut away – and how they reminded me of positive and negative shapes that I responded strongly to. I took the most interesting white paper scraps back out of the waste basket and glued them down on black paper. I scanned them into the computer to make these positive and negative images to see if they inspired me to make something with them.
Using Photoshop, I made selection outlines out of the white shapes, stroked them in black, and printed out the results as coloring pages so I can try to encourage myself and other people to enjoy the benefits of coloring and art making. There is enough going on to get people started – sometimes a blank page is intimidating if people don’t know what to draw or color – that’s a tip I learned long ago in Drawing 1. There is still room for individual creativity in these and other coloring pages I’ve made available for free download.
The shapes that resulted from the paper cutting do somewhat resemble natural forms, but the overall design so far is abstract. Is abstract art good for therapeutic purposes?
I often encourage people to try making some abstract art in a project that is relatively low stakes such as an art journal page, because my reasoning has been that many untrained artists are afraid that they can’t draw and therefore are discouraged from making art that attempts to be representational. If I can show them how to make art from found papers and found objects, maybe that will help them become less inhibited and just have fun.
My favorite kind of art is abstract and if need be I can keep myself entertained with shapes, colors, textures and lines for hours if not days on end. Even if I think it’s fascinating and fun, abstract art is likely going to be a hard sell for most people. Those who appreciate abstract art the most are often art and design professionals or people very knowledgeable about art, such as patrons or collectors. The general population is mostly not that big of a fan and prefers recognizable nature-based images (Marcus and Sachs 15). We know from reactions to modern art and modern public sculpture how wide the gulf can be between the tastes of art and design professionals and the general public. If this sounds elitist, it’s not meant to be, it’s just a fact pointed out in a therapy book to help practitioners offer projects that are most helpful to the patient (Marcus and Sachs 15).
Abstract art isn’t necessarily therapeutic to people with certain conditions or states of mind. Experiments on physically or emotionally stressed patients revealed not only an affinity toward nature imagery but hostility to abstract art – even to the point of attacking the abstract pieces in some cases. The same artwork often prompted positive reactions from the staff, showing how the varying states of mind of individuals influenced how the artwork was perceived (Marcus and Sachs 30-31).
Practitioners intending to use art to facilitate health should keep the client’s needs in mind above their own personal tastes (Marcus and Sachs 15). Stress is detrimental to healing, both mentally and physically (Marcus and Sachs 25), so the last thing I would want to do is add to someone’s stress if I was trying to help them.
What could I add to my abstract background to make a project that is more soothing to the general public? My project is aimed at people who want to color but don’t necessarily want to draw. I have several stencils in my collection with botanical imagery that will appeal to the universal human need for nature-based imagery. I can use colors that are soothing and also found in nature. I chose blues and greens for this demo because hot colors might aggravate certain conditions and interfere with wellness (Winterbottom and Wagenfeld 182).
Art Journal Page
Here is an art journal page I made with one of my abstract printouts and a botanical themed stencil.
I got out a piece of cardstock that I use as a template for making pages that fit my art journal and I traced around the printout to remind me where the page edge will be. I chose a stencil by The Crafter’s Workshop, Mini Four Ferns, and outlined the fern designs in pencil.I chose a blue gray pencil color to fill in the abstract shapes so that they would visually recede into the background behind the green ferns. Where the fern and abstract shapes overlapped, I overlaid neutral gray marker. I used green colored pencils and a green Sharpie paint marker to color in the rest of the ferns where they did not overlap the blue, and I outlined the ferns with a thin black Sharpie pen. It didn’t look quite finished so I drew some lines in pencil that are reminiscent of topographic maps. Then I was satisfied!
Works Cited
Marcus, Clare Cooper and Naomi A. Sachs. Therapeutic Landscapes: An Evidence-Based Approach to Designing Healing Gardens and Restorative Outdoor Spaces. Wiley, 2014.
Winterbottom, Daniel and Amy Wagenfeld. Therapeutic Gardens: Design for Healing Spaces. Timber Press, 2015.
Sometimes I find and save advertising materials printed on nice paper. I might like part of the imagery, or be attracted to the weight and feel of the paper, or both. It’s sometimes less intimidating to start an art journal page on paper that already has something on it than a blank piece of paper. In this article I’ll show you two ways to creatively alter found papers with text on them.
Tools and Materials Assorted found papers and scrap papers Clean scrap paper Stencils Markers and other drawing and coloring implements of choice Painter’s tape or masking tape Scissors Glue stick Burnishing tool
First, select a piece of paper with text on it, and a stencil. Tape the stencil in place over the text. Using the marking implement of your choice, outline the openings in the stencil only in the spots where there is text to cover.
This results in an interesting effect. The text turns into a texture rather than something you read, and the resulting graphic effect might suggest what to do next to finish the composition. You might decide to color in some or all of the outlines you just traced over the text.
In the example above, since I’ve used permanent black Sharpie markers, I can use almost any medium I want to add color if I want to.
There is no need to restrict yourself to using a black marker. My brother got off to a very good start on this page. He took advantage of the pale text to use colored Sharpie markers. If he wants to work on this page more it has a lot of potential. Note: my brother died about three weeks after making this page. I don’t know if I’m going to add to it or keep it as is, but it’s in my art journal.
I have a real weakness for amoeba shapes and any graphics that suggest mid-century modern imagery. I cut these blocks of text from a magazine because of the pretty shapes and colors backing some of the text.
The article I took these cutouts from was about work-life balance. There are some words in these paragraphs that would be good to have in my art journal, which I use as a self-care tool as well as for creative expression. I covered up the words I didn’t want to see with strips of scrap paper and left exposed the words I did want to see. When the glue was dry enough to handle, I trimmed the shapes. Toward the end, I got tired of gluing paper strips and for the last few lines I wanted to cover, I used a yellow opaque paint marker to finish off these pieces.
Some people compose prose or poetry this way, by removing words instead of writing them to make new compositions. In this sample I was mainly interested in making a visual statement, and I treated the words as random elements. But if you wanted to, you could make a carefully considered visual AND literary statement by selectively covering words.
Here is a two-page spread using both techniques from this article together. I think these two pages are almost complete. I’ll think about them for awhile before doing anything else to them, if I decide they need more.
It helps that these two found pages here were already strong graphically, which was part of the reason why I was attracted to them in the first place.
More Examples
Following are more art journal pages that I started by selectively covering text. Enjoy!
Art journal page. I covered up the light-colored text with vertical lines in gel pen. Then I used more gel pen, color pencils and a white paint marker to finish it off. The abstract stencil is one of my own design, the tree with birds stencil is made by The Crafter’s Workshop – it’s for sale in my Etsy shop. https://www.etsy.com/listing/1142360780/mini-cherry-blossoms-6×6-stencilOn this art journal page, I partially covered the text by stenciling with black marker to make the text into a texture instead of something readable. Then I drew through more stencils with a mechanical pencil then colored in around the pencil marks. All four stencils used here are by The Crafter’s Workshop.I used a stencil that I cut myself and a commercial one by Tim Holtz on this art journal page. I made hatch marks blocking some of the text as part of the design. I blocked out some of the text with gesso and correction tape. I had fun playing with making the text cover-up part of the mark-making.
Art journaling is an activity that helps me a lot with self care, artistic expression and just general management of life. Lately I’ve been experimenting with combining some artistic expression with material I’m learning in Social Engineering class. There are a lot of acronyms and concepts to remember – things that lend themselves well to bullet journals, art journals and chart and graph type graphics.
These pairs of pages you will see are in progress. I made them to have something to do adult coloring and other paper craft based activities on when I want to relax and be creative for a bit. As I work I can study and memorize the “bullet points”. I’m going to erase some of these pencil lines as I go. For a couple of the more complicated layouts I made drawings on tracing paper and chipboard templates to help cut the paper pieces to the right sizes and shapes.
Some of the stencils I used are commercial products I sell in my online Etsy shop. If you would like to see the selection, it’s at this link: Stencils and Stenciling Supplies.
I hope these pages in progress will give you some ideas for organizing information in a creative and fun way!
Two-page spread for MAPP – Mitigation and Prevention Plan.Here is a pair of pages I began to create my rendition of “Curtis’ Triad of Disruption”. I love geometric shapes, and trios. This will be fun to work on!I finally finished “Triad of Disruption” on 12/30/22! I did a couple of things a bit different than I planned.Social Engineering Pyramid two-page spread on tracing paper and then started in the art journal.Finally finished coloring these two art journal pages.
A SWOT Analysis is a Strength, Weakness, Opportunity, and Threat Analysis. Here I am using an outline partly based on an unpublished paper I wrote for Marketing 5000 class last spring to create a SWOT analysis for the #12daysoftomsbeard project. My unpublished paper, titled “(Name of Fantasy Company) Marketing Plan” was based on an assignment and outline given to us by Webster University professor Dr. John Jinkner.
I’m going to publish a small portion at a time, because it will take some time to write. I hope you enjoy it!
#12daysoftomsbeard is a conceptual art project engaged in by Carolyn (Me) and Tom Winkelmann as part of our annual Christmas tradition. This is a young tradition for us, having been recently practiced for only the second year in a row.
The activity was inspired by several things. I have a long history of engaging in conceptual art through Mail Art, the ‘zine scene, and various art experiments involving photography, handmade books, ephemeral art installations, Pop Art, Dadaism, and more. There are two definitions of conceptual art in an interesting article I found, “If You Don’t Understand Conceptual Art, It’s Not Your Fault”. One definition, the one I gave to my husband off the top of my head while I explained why I wanted to take pictures of him with things in his beard, is that conceptual art is a form of art where the idea is the art and the tangible object created is not considered important. The other definition in the article is that conceptual art is a set of plans or strategies (Kaplan).
Tom has been letting his beard grow more often and is frequently teased about his beard by his family. Last year I decided it would be fun to turn the teasing into humor and art so I showed up at Christmas Day celebrations with colorful paper circles and squares with a few collage elements on them and writing implements for family members to color and draw on to put in Tom’s beard to take pictures of. The idea for hanging paper or art items from a beard is not original with me, there are people who use their beards as mini art galleries and vehicles for Christmas decorations.
I invited family members, many who I know like to paint and color, to use pens and markers to add to the paper pieces, which I then clipped to Tom’s beard with mini clothespins. Then I took photos for Instagram and posted one each day for 12 days, with the hashtag #12daysoftomsbeard.
Some favorite beard images from Instagram. From left to right, one from 2019-20, one from 2020-21 and one from 021-22.
Since I like to art journal as a creative development and self-care activity, when I was done taking pictures of the paper pieces in Tom’s beard the first year we did the project, the 2019-20 season, I mounted them on art journal pages, some of which I planned to exhibit in the then upcoming art show, Back To Our Roots which opened in February 2020 at the historic Arcade building in downtown St. Louis.
On the left is one of the #12daysoftomsbeard pictures from the 2019/2020 holiday season. In the middle is shown a tray of the paper pieces I was using last year, and a couple of the art journal pages that made use of paper beard pieces after the photos were taken. The green page at the center right was used in the Webster University art and literary magazine. The right photo shows my installation of collages on the wall at the Back To Our Roots art show opening night, and the shelf below holds three art journals that visitors were allowed to page through. The little green pieces of paper you see on the shelf were for visitors to take if they wanted to. The paper pieces featured a QR code that people could scan and view with their smartphones in case they wanted to read more about the journals in an artist statement I wrote. The artist statement grew a lot bigger than I was expecting and I’m actually still adding content from time to time, trying to finish it.
II. Environmental Analysis
There were several parts to the #12daysoftomsbeard project as executed in the 2020-21 holiday season. Since I was anticipating only distance Christmas activities due to the pandemic, I decided to send out tags and invite people to alter them and send them back to take picture of in Tom’s beard.
Greeting card with materials inviting participation in #12daysoftomsbeard
1. I made a black and white version of collages that Tom and I made together to use in our Christmas cards, then had copies printed out on white cardstock. I traced shapes from Christmas cookie cutters onto the back of the cardstock and cut out shaped tags. I made stickers for the backs of the tags that explained the project and featured a QR code so that people could easily check the results of the #12daysoftomsbeard Instagram feed with smartphones if they wanted to.
2. I put tags in most of the Christmas cards we sent out. I also included in many of cards some scrap paper pieces and examples of faux postage that Tom and I made to use in Christmas artwork, for people who might want to join in but don’t have a ready supply of art materials around. Some of the paper scraps were examples of Christmas faux postage that I’ve made on my own and with my husband so if people didn’t end up using them in the project they might want them for some other craft or just something to look at as part of a Christmas greeting. For a few of the people that we hand-delivered cards and gifts to, we punched a hole at the top of a tag, attached a loop of cord for hanging, and put one on their doorknob.
Social media header promoting #12daysoftomsbeard
3. I made a graphic to use as a social media header that included the QR code and images from last year’s beard series to raise anticipation and awareness. I also wanted to cheer people up with some bright colors since I knew a lot of people who were feeling sadness over separation from loved ones and the loss of loved ones during the holidays. I know from personal experience that the holidays and winter are often difficult for many people even in more typical years depending on their current situation in life.
4. To help people get started sooner if they were eager, since we weren’t as early as I would have liked getting our cards mailed, I made graphic that people could download and print out that had tag templates on it, instructions and the QR code.
#12daysoftomsbeard
I posted the template graphic in social media for download, and mailed and emailed a few copies to people I thought might be particularly interested.
Colorful paper pieces made for #12daysoftomsbeard.
5. In keeping with the theme of bright rainbow colors I had started, I prepared 12 little collages made from colorful upcycled hardware store paint sample cards so that I would have something to put in Tom’s beard if no one sent me any art pieces to use. On some days I made extra items to fit the color theme of the day and also incorporated found objects if I was inspired. For example, those two guys in the right picture above were cut out from a piece of junk mail. Some of the paper pieces there were parts from older Christmas card designs.
Purple day – I rummaged through a box of stuff I had for making crazy ornaments, and got some purple floral pieces and some plastic jewels. My Dad made the tag on the right and I made the paint sample collage. Tom and I made the stars for the glasses together. Yes we both like Bootsy Collins! Here you can see how much fun and color the filters add to the photos.
6. When taking the pictures, I had a lot of fun experimenting with different eyeglasses on Tom and taping things to the lenses of my clear protective goggles to make crazy compositions. I installed some new photo filters on my smartphone to make the pictures even more fun and colorful before I posted them to Instagram.
Here are a few of the sequential header graphics I made to show each day being filled in. I had to make two “pink” days to compensate for an issue that came up that I’ll write about later in this paper, that’s why the last graphic is wider.
7. Tom and I were feeling lonely over the holidays and thought that since we were staying home, it might be fun to have a New Year’s Eve themed #virtualartparty, an ongoing series of online meetings I started when the pandemic began, with the purpose of cheering people up who were missing out on their usual social activities.
Griffin still doesn’t look too happy in this picture, it was taken a few days after she was sick to show my Dad she was doing a lot better. We were so sure she was going to go on Dec. 31 that we invited Tom’s former roommate over to say goodbye. We were grateful at the time of this picture that she was holding her head up. These days she is acting pretty normal and doing a lot more than that.
We ended up cancelling the New Year’s Eve edition of #virtualartpary because our cat Griffin was terribly ill that day and we were sure we were going to lose her. Griffin has been with my husband for 21 years and Tom needed my support and attention so he could be with Griffin, and I thought we were going to be dealing with grief on New Year’s Eve and not in the mood for a party. But to our grateful surprise, Griffin recovered and is doing very well now. At her age we know she won’t be around that much longer, but we aren’t eager to lose her any earlier than we have to.
Edit: Griffin passed away in February 2021 and our other cat Leo passed in the summer of 2022. We didn’t get another cat but we did adopt a leopard gecko named GG in 2022.
I had been planning to talk about #12daysoftomsbeard on December 31 as part of the #virtualartparty, the timing made sense since I was taking a daily photo from December 25 through January 6. I made some sequential social media header graphics with colorful beard pictures and the hash tag #virtualartparty to help build interest. I didn’t have time to make a header graphic for each of the 12 days, but maybe next year I should.
A. The Marketing Environment
Even though #12daysoftomsbeard is not a commercial activity, we do need to market the project in order to persuade people to participate.
1. Competitive forces. Other sources of entertainment, amusement or hobby activities are the main competition for the attention and time that potential participants might allow for just understanding what our #12daysoftomsbeard project is, much less time to participate. With the amount of time that people spend in front of a screen or with a smart device in their hand, it is difficult to get anyone’s attention away from anything that isn’t corporate in origin. It concerns me that synthesized culture designed to social engineer us is replacing genuine culture and whenever I can I’m trying to re-inject actual culture back into our lives. As Dr. Jim Taylor lamented in an article for Psychology Today, the nations of the former Soviet Union, Italy, Spain, Germany, nations conquered by the NAZIs, Cuba and North Korea have experienced decades of suffering because aspects of their authentic culture were abusively removed and replaced with a synthesized totalitarian culture (Taylor, “Popular Culture: We…”). I would add China and the United States to that list also. Dr. Taylor’s article reminds us why there are so many organizations throughout the world dedicated to cultural heritage and cultural preservation – it plays a much bigger role in our well being than many realize. I quote Dr. Taylor in this excerpt:
“As individuals, a genuine popular culture instills a sense of ownership and empowerment in our society because each of us knows that we contribute to that culture. We are more likely to act in our society’s best interests because we know that those best interests are also our own. An authentic popular culture also gives us a sense of shared identity, meaning, and purpose that transcends differences in geography, race, ethnicity, religion, or politics. All of these then encourage us to lead a life in accordance with our culture’s values and norms because they are our own (Taylor, ‘Popular Culture: We…’)”
In other words, if we throw away our authentic culture for synthesized corporate culture we should not have to wonder why so many of our citizens have been programmed to serve the interests of large corporations so thoroughly that they are literally waging war on their behalf with people that they formerly were able to co-exist with. Many people trust screens far more than they trust friends, neighbors and even family members that they have known for decades. The manner in which many people experience the world is corporate-based with life beyond a screen regarded as if it is fiction. They allow corporations to tell them what the world outside is like instead of going out and finding out for themselves. People are told that their own judgement is not to be trusted and they need corporate “fact-checkers” to tell them what is ok to read or hear about. I overheard art teachers as far back as the 1980s trying to urge some of my fellow art students to use their own authentic experiences and senses of self to create art instead of just drawing corporate cartoon characters and corporate based entertainment characters and content. I know so many people, who if you removed corporate consumer culture from the topics they could talk or think about, there would be almost nothing there. Teaching art or trying to market an art activity without corporate branding attached to it is inherently very difficult. We know that children can’t distinguish advertising from entertainment, that is widely acknowledged, but I don’t know many people who admit that a lot of adults can’t either. Most people I know aren’t aware that when they are entertained they are actually being marketed to and they are not the end customer for the entertainment – the advertisers are the actual customer.
The #12daysoftomsbeard project is not completely devoid of corporate content because it includes found objects and some clothing with logos. However, by basing it on the universal human experience of personal grooming and running it from December 25 to the Feast of the Epiphany (the day we Catholics observe it, my understanding is it varies depending on tradition), I intended to bring attention to authentic human and authentic Christian culture and away from the corporate way of celebrating Christmas for just a little while, just to give Tom and I and others a break and a reason to look at each other while really seeing and interacting each other. What would my slightly weird Christmas cards look like next to other cards designed by corporations? What do people think when they see the resulting pictures? What did they think about while making an art piece to send back?
Works Cited
Kaplan, Isaac. “f You Don’t Understand Conceptual Art, It’s Not Your Fault.” Artsy, 2016, www.artsy.net/article/artsy-editorial-if-you-don-t-understand-conceptual-art-it-s-not-your-fault. Accessed 22 January 2021.
Mitchell, Grant. “Strength, Weakness, Opportunity, and Threat (SWOT) Analysis.” Dotdash, 2020, https://www.investopedia.com/terms/s/swot.asp. Accessed 15 January 2020.
Taylor, Dr. Jim. “Popular Culture: Too Much Time On Our Hands.” Psychology Today, 2009, www.psychologytoday.com/us/blog/the-power-prime/200909/popular-culture-too-much-time-our-hands. Accessed 15 December 2020.
—. “Popular Culture: We Are What We Consume.” Psychology Today, 2009, www.psychologytoday.com/us/blog/the-power-prime/200912/popular-culture-we-are-what-we-consume. Accessed 15 December 2020.
After Gauguin we looked at some of the other galleries. Tom is in red, Mike is in Yellow.
Yesterday my husband Tom and I attended the last day of the Gauguin exhibit at the St. Louis Art Museum, Paul Gauguin: The Art of Invention. Our friend Mike went with us and treated us to the tickets that he had earned from doing volunteer work.
When I first became interested in studying art, I wanted to be a painter. When I took ceramics and printmaking for the first time, I lost interest in painting and stopped reading about it as much as I used to in favor of my new passions. Over the years I also have done some pretty intense study of fiber arts, various crafts, collage, Dadaism, neo-Dadaism and Mail Art, ‘Zines, book arts, Outsider Art, Pop Art, photography, computer animation, web design, architecture, graphic design, the decorative arts, archaeology and anything Mid-Century Modern. Impressionism and Post-Impressionism were the first kinds of painting that drew me in but over the years I came to prefer Surrealism and Abstract Expressionism as painting styles. I hadn’t done any reading on Gauguin for a long time.
Some of Gauguin’s wood cut prints and a handmade book.
I really enjoy artists and designers who work in a variety of media, such as Alexander Calder, Henri Matisse and Frank Lloyd Wright. A lot of times I feel guilty about having so many interests and dabbling in so many different occupations and areas of study. Today’s society seems mostly to expect you to do only one thing but that is not and never will be “me”. So at this Gauguin show I was very intrigued to see some of Gauguin’s ceramics, wood carvings and woodcut prints alongside the paintings. There were ceramics and decorative objects from Gauguin’s personal collection as well as Oceanic and Peruvian art that was representative of the cultures Gauguin was influenced by. He was also at various times a sailor, a stockbroker and a writer. People like this make me not feel so weird!
The bright green and bright red ceramics and the one that kind of looks like a gourd are from Gauguin’s collection. The other more figurative ceramics were made by him. Some of these ceramics were inspired by paintings he owned by other artists, and the green jug was in one of his paintings. It’s always interesting to see artists’ personal collections!
As a former ‘zine publisher (Lime Green News 1991-1998), I was excited to see a woodblock print graphic in the exhibit that Gauguin carved to help him publish his own newspaper, which could be considered a type of ‘zine. I’m currently taking a Mass Communications class and in our textbook Mass Communication Theory: Foundations, Ferment, and Future by Stanley J. Baran and Dennis K. Davis, I’ve highlighted a very intriguing sentence: “Extremists were often forced to rely on older media like pamphlets, handbills and political rallies.” I don’t know if Gauguin would have been considered an “extremist” in his time but he was critical of religion and government and his lifestyle was, to put it politely, pretty “bohemian”. When I read the above sentence in my textbook I thought of the history of self publishing and the many forms it can take. Before movable type printing presses, documents were hand written or perhaps laboriously printed with hand-printing methods such as stamping and wood block printing. Later there were typewriters, carbon paper, mimeographs, copy machines, desktop computers with printers and the World Wide Web, making self-publishing easier and more accessible.
When I was ‘zine publishing, I used to make my originals on paper to be copied on a copy machine at the office supply superstore. I started out with text printed out on an inkjet printer on my 1983 Commodore 64 computer, which I used for all my word processing until 1995. I essentially made big collages for my pages, combining the printed text with a variety of graphics, collages and hand-drawings. If I wanted to add color I would sometimes carve a rubber stamp and stamp it on the finished prints. I think the largest edition I ever made of my ‘zine was 100, so stamping 100 times to add a bit of color was feasible.
I got a Windows computer in 1995 with a black and white laser printer. At that time I got Internet access for the first time and started reading on the World Wide Web. My first web site went live in 1997. Gradually I made my ‘zine using more modern desktop publishing methods and by learning software such as the Microsoft Office suite, Corel Draw and Photoshop. The last years of my ‘zine incorporated more and more “modern” techniques but were still made as big collages with some hand-embellishments before copying. In 1998 I just switched my ‘zine content over to my web site, which although a bit out of date in spots is still live (www.limegreennews.com). It needs some (ok a lot of) work because I’ve been neglecting it in favor of the blog you are reading now.
Publishing online is very satisfying, but I miss the lower-tech, handcrafted methods of self-publishing sometimes. I still like book arts in various forms. I’d like to write about or engage in some self-publishing as I work on my master’s degree if possible. It’s been on my mind ever since reading that sentence in the textbook. I got out some of my old ‘zine originals to go down memory lane and think about some possible research ideas. ‘Zine publishers do a lot of trading and I had a big collection of other people’s ‘zines plus material they sent me for consideration for publication. I donated the bulk of my collection to the Poetry and Rare Books collection at the University of New York at Buffalo some years ago but I did save a few things I especially liked. I have no idea what they kept of my collection if anything, but they did have a subscription to my ‘zine when it was in publication and I didn’t know of anyone else who might be interested! I didn’t save much of the “extremist” stuff for my own collection because it frankly scared me and was one of the reasons I dropped out of the printed ‘zine scene – it helped contribute to a major anxiety attack that I eventually received treatment for and recovered from. I don’t think I’ve ever said publicly why I dropped out of the ‘zine and Mail Art scene suddenly but that is a major part of why I did that. I do miss aspects of it though. I’m kind of hoping that working on my degree will bring opportunities to do some research on this era of communication or even get back into it in some way. I might even re-publish on this blog some things that are not too embarrassing that aren’t yet online. We’ll see!
Just for fun, since the art show I just saw included Oceanic art and some work by Gauguin that shows how he was influenced by that art , here is what the cover of Lime Green News #2 looked like. I took a postcard with rubber stamped art work that I liked from another mail artist and taped down some sketches from my then-current Oceanic art history class. I drew and stamped crudely around the sketches and the postcard to make a cover. On the left is my original, on the right is a simulation of what the cover would have looked like after copying it on a black and white machine at the office supply superstore. I don’t know if I even have a printed version of this issue in my archives, I probably just have the original. At that time, if my memory is correct, I used to print about 10-15 copies just to trade with people.
What do Ross Perot and Oceanic art have to do with each other? I had no idea then and don’t now, but one thing I have not ever grown out of is making collages out of random things. Now I call it Art Journaling and use it as one of my artistic outlets since I don’t really try to make “Fine Art” type art any more. It’s not that I don’t have plenty of ideas, I do, I just don’t see what good it would do for anybody. But I never know what older ideas I’m going to go back to!
