In a previous article I described stenciling with paint on a wood garden sign. That works great if you don’t want a lot of small words but I found myself in need of some new garden signs that would require a lot of text on them. I decided to find a way to computer generate the text and put it on a weatherproof sign. In the past I had purchased produce from a co-op and had saved a couple of the thin wood crates thinking they would be useful for garden markers of some kind. I decided to make small signs from this wood and print out my text on clear acetate and attach that to the signs with brads.
Tag Archives: Schnarr’s Hardware
Decor Idea Book
It’s going to take years to complete the decor in my condominium – if I ever complete it. My timetable won’t work for everybody but it’s ok for me – decorating is a satisfying hobby activity and I enjoy doing as much as I can myself, for example even to the point of designing rubber stamps that I use to make ceramic tiles to incorporate into tile work.
Read more on the Schnarr’s Blog.
Terra Cotta Mosaic Planter
Learn how to make a planter like this in my latest blog post for Schnarr’s!
http://schnarrsblog.com/terra-cotta-mosaic-planter/
Stencil a Wood Garden Sign
How would you like a practical and decorative wooden sign for your yard or garden? Stencils are handy for such a project because they are available in letters, numbers and lots of fun decorative designs.
Read more on the Schnarr’s Blog – Stencil a Wood Garden Sign
Make an Insulator Votive Candle Lantern
Do you collect glass insulators? I often see them for sale in antique shops and there are several web sites with information for insulator collectors. I’ve always found them attractive looking and I thought they’d be even more interesting if made into something functional. Flameless votive candles are a lot of fun (and safe) to incorporate into your decor. In this project I’ll show you how to make a glass insulator into a flameless candle lantern.
Read More: http://schnarrsblog.com/make-an-insulator-votive-candle-lantern/
New Recycling Guide for St. Louis County, Missouri
For the last several months I’ve been working part time at Schnarr’s Hardware in Ladue, MO. Part of the work I do there is helping with marketing. In order to attract potential customers to our web site and social media outlets, I wrote up a Recycling Guide and created the graphic above to make links to it easier to share in social media. I also made a short url and QR code for those on the go or who only see the graphic and can’t click it.
This project is an example of content marketing. Content marketing is a way to build a relationship with potential customers by providing information that is relevant to them. I tried to make the content of the Recycling Guide relevant by including information on how to recycle items we sell in the store or items that are closely related.
Content marketing can be effective when other forms of advertising are getting overlooked. If you think about what your customers need to make their lives easier it can help you think of ideas for content marketing.